It’s a question probably dating back to the days when the first overhead projectors entered the church building on Sundays. Or, perhaps, it’s not a question dating to back then. Probably it’s not even a question today. Either way, I don’t care. I ask instead: What’s your image of God? Not so much how you imagine Him, but how you see Him visually at church, on the camp, while you read the Bible to your kids…
Being actively involved with photography for more than two years now, I’ve realized more than ever before how powerful a visual image can be. Moreover, how much an image can reflect and at the same time direct our perceptions of a certain subject. Take a bottle of Coke, for instance – it’s never advertised static, dry and lukewarm, with dull colors… ‘Cause, frankly, who wants a Coke like that. It more sounds like being British tea at 4pm – boring and a thing from the past (for most people, that is). The energetic and fresh Coke image also makes you wish the Coke be that way – it kind of sets the standard for you.
There’s so much thought going into graphic design when it comes to advertising. Sadly, though, there’s little thought put into the graphics and design accompanying our faith. read more